Eye tracking study of attention to print advertisements: Effects of typeface figuration
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چکیده
منابع مشابه
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A logo epitomizes a brand and depicts the picture of a product; consequently, attention, as an initial step of the AIDA model, to the logo is a good-looking index to survey the cognitive processing during consumers’ decision-making. Eye tracker extracts the visual attention data. For these reasons and appreciated from fixation duration, in the present study, the process of visual attention to t...
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ژورنال
عنوان ژورنال: Journal of Eye Movement Research
سال: 2016
ISSN: 1995-8692
DOI: 10.16910/jemr.9.5.6